Africa’s unique natural assets—its iconic wildlife, snow-capped mountains, waterfalls, rapids, majestic forests, unique bird populations, pristine beaches and coral reefs—represent tremendous value. Wonders of nature such as Mt Kilimanjaro, Mt Kenya, and the Victoria Falls, as well as Zanzibar’s Stone Town and its beautiful beaches, and the wildebeest migration between the Masai Mara and Serengeti, are some of the world’s best-known tourist attractions.
China has seen a booming tourism industry during the last few decades, thanks to a fast-developing economy and growing disposable personal income. , and 8.4% of the country’s total employment. Not surprisingly, cultural heritage sites were among the most popular tourist destinations.
But beyond the well-known Great Wall and Forbidden City, many cultural heritage sites are located in the poorer, inland cities and provinces of the country. If managed sustainably, —especially ethnic minorities, youth, and women—find jobs, grow incomes, and improve livelihoods.
“[Sustainable tourism] is not only the conservation of the cultural assets that are very important for the next generations to come, but, also, it’s the infrastructure upgrading, it’s the housing upgrading, and it is the social inclusion to really preserve the ethnic minorities’ culture and values – it is an interesting cultural package that is very valuable for countries around the world,” says Ede Ijjasz-Vasquez, a Senior Director of the World Bank.
To help reduce poverty and inequality in China’s lagging regions, —with the Bank’s largest program of this kind operating around 20 projects across the country. These projects have supported local economic development driven by cultural tourism.
“Over the years, the program has helped conserve over 40 cultural heritage sites, and over 30 historic urban neighborhoods, towns, and villages,” according to Judy Jia, a Beijing-based Urban Analyst.
Watch a video to learn from Ede Ijjasz-Vasquez (@Ede_WBG) and Judy Jia how cultural heritage and sustainable tourism can promote inclusive growth and boost shared prosperity in China, and what other countries can learn from this experience.
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More than a billion tourists travel every year. Tourism is a powerful tool for reducing poverty, boosting economic growth, building social progress and ensuring peace. In the past 20 years, the world's top tourist destinations have remained popular, but the share of tourism-related income going to low and middle income countries has been rising. Read more about international tourism data in this earlier blog.
For the first time in history, the proportion of people living in extreme poverty has fallen below 10%. The world has never been as ambitious about development as it is today. After adopting the Sustainable Development Goals and signing the Paris climate deal at the end of 2015, the global community is now looking into the best and most effective ways of reaching these milestones. In this five-part series, I will discuss what the World Bank Group is doing and what we are planning to do in key areas that are critical for ending poverty by 2030: good governance, gender equality, conflict and fragility, preventing and adapting to climate change, and, finally, creating jobs.
Good jobs are the surest pathway out of poverty. Research shows that rising wages account for 30 to 50% of the drop in poverty over the last decade. But today, more than 200 million people worldwide are unemployed and looking for work — and many of them are young and/or female. A staggering 2 billion adults, mostly women, remain outside the workforce altogether. In addition, too many people are working in low-paying, low-skilled jobs that contribute little to economic growth. Therefore, to end poverty and promote shared prosperity, we will need not just more jobs, but better jobs that employ workers from all walks of society.
- end poverty
- International Development Association (IDA)
- fragile countries
- Fragile and Conflict Afflicted States
- private sector
- financial inclusion
- Information and Communication Technologies
- The World Region
Embracing cultural diversity, especially through the preservation of cultural heritage assets, also brings tangible economic benefits. Preserving or repurposing historic landmarks in downtown cores, for instance, can make cities more vibrant, attract new firms, and foster job creation. In addition, the preservation of cultural assets plays a key part in supporting sustainable tourism, a sector that has significant potential for reducing poverty in both urban and rural settings.
On this World Day for Cultural Diversity for Dialogue and Development, Ede Ijjasz and Guido Licciardi tell us more about the role of culture and its importance to the World Bank's mission.
If you want to learn more about this topic, we invite you to discover our latest Sustainable Communities podcast.
The trend has largely benefited developing countries, which for the first time last year received more tourists than the developed world. At the World Bank, we believe that tourism, when done right, can provide our clients with a unique chance to grow their economies, bolster inclusion, and protect their environmental and cultural assets.
In this video, Lead Urban Specialist Ahmed Eiweida tells us more about the potential of sustainable tourism, and explains the Bank’s role in helping low and middle-income countries make the most of the international travel boom.
Tourism is growing, and growing fast. After surpassing 1 billion international visitors in 2012, we are expecting 1.8 billion by 2030. Tourism is growing faster than the global economy and, for the first time, the statistics for 2015 are expected to show that there were more trips taken to the developing world than to the developed world. But what does this actually mean?
Growth, on its own, is not enough. Destinations and their stakeholders are responsible for ensuring that growth is well-managed; that benefits are maximized; and that any negative externalities are minimized. This requires a continuous process of planning and management that evolves and that can be measured over time.
For the World Bank Group, our clients and our development partners, this process of planning and management is a central interest. How can we help these processes to deliver more and better development impact? What kinds of interventions or types of assistance will deliver the best results? How do you define the best results – for whom? – and how do we measure them?
Being able to demonstrate how the tourism sector contributes to the Bank Group’s twin goals of eliminating extreme poverty and promoting shared prosperity is an imperative for all stakeholders. It’s relevant for national governments, sub-national state agencies, businesses (both multinationals and SMEs), multilateral development banks, NGOs, academics and think tanks. Moreover, it’s vital in helping guide future planning and development, gaining access to and applying for funding, and demonstrating progress to constituents at all levels.
In late 2014, the World Bank’s Competitive Cities team visited the Moroccan city of Tangier, to carry out a case study of how a city in the Middle East & North Africa Region managed to achieve stellar economic growth and create jobs for its rising population, especially given that it is not endowed with oil or natural gas reserves like many others in the region.
In just over a decade, this ancient port city went from dormant to dominant. Between 2005 and 2012, for example, Tangier created new jobs three times as fast as Morocco as a whole (employment growth averaged 2.7% and 0.9% per year, respectively), while also outpacing national GDP growth by about a tenth. Today, the city and its surrounding region of Tanger-Tétouan is a booming commercial gateway and manufacturing hub, with one of Africa’s largest seaports and automotive factories, producing some 400,000 vehicles per year (with Moroccan-made content at approximately 35-40%, and a target to increase that share to 60% in the next few years). The metropolitan area now boasts multiple free trade zones and industrial parks, while also thriving as a tourist destination. As in our previous city case studies, we wanted to know what (and who) drove this transformation, and how exactly it was achieved.